Why do people make the choices they do? Now that they’ve made some money, Ethan and Emily Tuttle begin to wonder how they can put it to good use, and earn even more. So the idea of a children’s entrepreneur market is born, which can help them find other kids who might want to borrow their money to build their small business. 

Read a fun story and learn cool stuff? Yes, please! Ethan and Emily Tuttle are 9-year-olds who love to learn new things. Their curiosity is contagious! Using colorful illustrations and engaging dialogue, young readers can follow their adventures and learn about a wide variety of topics along the way. The series has a conservative/libertarian point of view without coming across as a lecture.